T.G.I Friday’s business strategy is differentiation. Since Fridays' opened they focused on a unique design, products and services. They started in 1965 in Manhattan, New York. Quickly turning into a meeting place for single adults, and totaling 1 million the first year. The unique style of Fridays’ menu was the chalkboard. At this time most used paper menus. Making the tradition of welcoming Friday in at midnight on Thursday night, Fridays was somewhat like a New Years Eve party. They offered champagne, confetti, and noisemakers to bring in Friday. Another way of their differentiation strategies was the appetizers. With loaded potatoes and other unique eatery on the menu the company was able to become very successful. Many years later the look changed and stood out from the rest. They used tiffany lights and interior wood to create the best late night dining and appetizers spot. Eventually, TGI Fridays’ offered happy hour specials leading to the best after work hangout in 2002. Today most of the success is because they offered unique products and services long before others.
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