TGI Friday's target market is the middle and upper middle class ages 22 to 55. TGI Friday’s business strategy is to spend 3% of revenue for advertising and promotion. Spreading the name in the market to improve its awareness is one of the company’s main focuses. The company is always looking to expand while maintaining the food and quality service. TGI Friday’s has more than 1,000 restaurants in 61 countries which is very impressive for only being around for 45 years.
Link to article: http://biz.thestar.com.my/news/story.asp?file=/2010/2/20/business/5652483&sec=business
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